Get ready for some exciting news. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. So its not surprising that its male cosmetics at this point.. Our work isn't possible without your support. 2023 Cond Nast. Their prices range from $10 to $18. That just means more revenue for them.. We want to bridge divides to reach everyone. R.I.P. "Fingers work great. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Charles is an aspiring makeup artist from New York, who has amassed more . We may earn commission from links on this page, but we only recommend products we love. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. See more ideas about james charles, covergirl, makeup. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. By subscribing to this BDG newsletter, you agree to our. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Charles was just named CoverGirls' very first male CoverGirl. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. she wrote on Instagram. or call us at 1-617-450-2300. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. . A screenshot from one of James Charles' YouTube makeup tutorials. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. Hear about special editorial projects, new product information, and upcoming events. Use of this site constitutes acceptance of our Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. 19802023 The Christian Science Monitor. "Hopefully, itll also help my beard not shine through." subscription yet. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . improve functionality and performance. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. Latest book reviews, author interviews, and reading trends. I purchased a glitter and a .more. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. The end of gendered toys? The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. After DragCon, COVERBOY will be available on shopcoverboy.com. Vote for your favorite beauty products now! A selection of the most viewed stories this week on the Monitor's website. This content is imported from twitter. Ad Choices. 2023 Cond Nast. Get non-boring fashion and beauty news directly in your feed. Whoever said it wasn't easy being green was lying. Goldie is a golden base with green undertones and holographic glitter. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. James, who first earned. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. No one, that's who. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. This message will appear once per week Carly Cardellino was the beauty director at Cosmopolitan. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. Monitor journalism changes lives because we open that too-small box that most people think they live in. GET THEM HERE! CoverGirls Instagram posted a video of Charles speaking about his new role. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. James Charles is no exception. "You don't have to glob it on," RuPaul agrees. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . "We were always cheering each other on from the sidelines." Love the idea of contouring but don't know where to start? James Charles is no exception. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. Gem is magenta pink base with chunky, iridescent octagonal glitters. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. Jaleesa M. Jones . "This type of nonsense has got to be called out. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. It has to stop. continue to use the site without a Its unsurprising, then, that James himself appears to embody those shifts. To view this content, click 'Allow and continue'. Barbie ad stars a boy for the first time. We are trying out Willam's new line of makeup Coverboy. This article includes content provided by Instagram. Given the teens talent with brush and pen, its an obvious pairing. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. She's ready to turn the page following ex-husband's cheating. "Very durable. "If you put [on] just a little, it will enhance the beauty of your eyes.". Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. Thats right, I am a new CoverGirl.. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. For an optimal experience visit our site on another browser. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. All the Weird Areas You Can Get Injectables. "Their main target is to eliminate any and all moral standards. There's a lot of fun there, too.". Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. coverboy makeup name change. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. Were the bran muffin of journalism. "I went from coloring books to my face. Business, Economics, and Finance. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. You may be able to find the same content in another format, or you may be able to find more information, at their web site. By continuing to browse the site And so are five other '90s tattoo styles. Of course, Willam's been beating his face for ages. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. I can be confident with bare skin and with a full face, he told the magazine. You do you, yknow?". "We support anyone and everyone who wants to express themselves with makeup. Get stories that empower and uplift daily. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. Some information may no longer be current. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). To enjoy our website, you'll need to enable JavaScript in your web browser. But will more men follow his lead? Were seen as being global, fair, insightful, and perhaps a bit too earnest. But I think CoverGirl also hopes that this means more men will wear and buy makeup. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Beyond fear, beyond anger. Hope youll give us another try and check out some other articles. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line pic.twitter.com/088HlYBjQI. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. #COVERGIRLJames! Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Your session to The Christian A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. If you need help purchasing a product directly from Allure, go to our FAQ. ?? hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). Wow. Hmmm well that joke is ruined, but who cares! Press question mark to learn the rest of the keyboard shortcuts Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. We CoverGirl is giving gender stereotypes a much-needed makeover. Got ten of 'em.". Please click here to learn how. Charles retweeted a few supportive messages himself. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! All Rights Reserved. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. "I'm aware of the other drag artists with makeup lines . HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. Get ready for some exciting news. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. And we can prove it.. Follow TODAY.com writer Scott Stump on Twitter. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. I've Been Single for 8 Yearsand I Blame My Makeup. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . You read that correctly: The newest CoverGirl is a boy. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. Oh, and he just became CoverGirl's first ever CoverBoy! In the course of a year, teen makeup artist James Charles has gone from starting an . "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Did You Hear "Did You Lotion" Growing Up? I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! I think thats a part of the story here, too.. In the company's 55 year history, there has never been a male star in one of their campaigns. TikTok has declared the white eyeliner is back. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. Who is the 17-year-old YouTuber? And that's exactly what Roncal is bringing to the table this week. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! Original reporting and incisive analysis, direct from the Guardian every morning. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. All rights reserved. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Gem is . Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Makeup artist James Charles is making history. Meet CoverGirl's first-ever CoverBoy, James Charles. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. Log in to hide ads. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.".