One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). And even if your client needs nothing from you at least you checked in. Approximately 80 percent of all transactions are done within your sphere of influence. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Diversify Your Outlets 5. Love it Jennifer. Still not sure how to write it? Your way of handling the award was so tasteful. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . You can send this to your SOI, or your geographic farm. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. When making your choice, youll want to consider the market you are in and the level of training you desire. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Or, you may want to rent out a special menu for the evening. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. Whats the first advice given to new real estate agents? But, there is next time, so thank you so much. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. YAY-ME? You can also see what specific links the recipient clicked. The next question what do you say to them? I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Check out our full list of Twitter dos and donts for real estate! They already know you. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. All that I need from you is to verify that I have the correct home address and email address for you. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. and they're yours for free. Part of that, Im sure, is the isolation that many are experiencing. Do you have something you could YAY-ME about to your sphere? That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Then, you may want to share information you learn in these business journals with your potential client. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Script #1 - Recent Clients & Professional Connections, I hope all is well! Then, see if they will need assistance finding a spot that has more room. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. In real estate, or any business for that matter, you cant deny the power of the referral. Add your signature and contact information including your location. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Smart real estate agents know that there is a lot of money to be made in giving away something for free. When you do go to a networking event, you may think the goal is to collect as many cards as possible. saying thanks to those who have helped you attain success is a great way to foster more !! Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. You can do this by adding value coming from contribution and giving them something they want. But by any name, Listing E-Alerts are a powerful tool. coaching programs is right for you? James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. There are helpful tools you can use to expand your social media influence. Take a few minutes to really get to know them. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Working your real estate sphere of influence takes far more time than money, at least in the beginning. Good news! You now have a friend in real estate. They may even have some great content ideas. Are you tempted to use AI to write blog posts? The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Click on where it says "Audiences" on the left side. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. A Simple Definition to Get You Started. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! Check out these 5 practical tips for growing your sphere with social media. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. And yes, for years they have been. Are you sure you want to report this blog entry as spam? Howd you get into it? But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Date. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Welcome to our Marketing Mastermind series for real estate agents. You at least need to take the time and make real estate letters personal. Heres a sample: Dear (friend, client from a former business, former boss, etc.). As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. The name of the game is Listing E-Alerts. There are disadvantages to this traditional use of Listing E-Alerts. Be clear that you have no agenda. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. The main thing is not to let them forget that youre an agent and youre there to help them. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. It's good to hear how to get it done right. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Its good to get a phone call from someone who is just calling to check in. Every year, the National Association of produces a survey of home buyers and home sellers. Its very simple. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Here's a letter recently sent out by one of my faithful readers. Love your ideas and thanks for the inspiration. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. For many, leads are drying up a bit, so you may be feeling a little stuck. Its a common issue, and sometimes when times are good, it doesnt feel necessary. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. The easiest way to do this is to use an announcement letter for real estate. its also more effective. Pro Tip for Twitter: Always post local content with relevant local hashtags. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Wish I could use it but after 25 years it would look odd! And when he does, it feels like a natural segue, not an awkward script. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. Wonderful idea Jennifer and a wonderful post, and some great comments! Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? If you like the SOI/geographic farm script above, youll love our other real estate email templates. Theres really no right or wrong way to segment your list. Its one of the oldest digital tools that Realtors have had at their fingertips. Dont take the cheap route if its going to come across negatively. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Send out a simple four by six postcard. March 04, 2012 08:13 AM. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. You may think that you are so busy that you will never have time to go to another networking event. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Hi Jennifer, Interesting concept and comment thread. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. As with follow ups, consistency is the name of the game on social media. What do you love about it? As a result, Realtors end up going for the remaining 20 percent. These include: What this means is that the current real estate market is volatile at best. There are 3 primary ways to get your name out there. Thx for sharing. Is there anything I can do for you?. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. You type in their home search criteria and then enter their contact info. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. (One of my recent clients almost got badly burned by an inflated zestimate!). Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Make sure you do not fall into this trap. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. on ActiveRain. And heres where you apply this knowledge to making your phone calls. There are a lot of questions that we have the ability to address for our clients. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. You may be wondering if you should be spending money on buying new leads. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Great post. Take a breath. You will be shocked with the answers youll get. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Excellent letter, of course, Marte! One of those things is the YAY-ME letter. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. I dont have any influence! I know thats what I thought the first time I heard it. Instead of scrolling past updates from your sphere, take a second to like or comment. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. If you would like to submit a question just visit. Great blog and example. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! One type of ad that has been shown to be very effective is a messenger ad. You dont have to be a suited-and-booted business exec to have a great network. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. It's so great to get off on the right foot - this letter would do it. Copy all of it into one Excel spreadsheet. Oops! Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. that are written by the members of this community. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. Real estate letters to clients samples help with R. It could literally lose you millions. You arent a clone. If you havent been staying in touch with your SOI like you know you should, youre not alone. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Therefore, you should try to attend networking events, even if they are virtual. This helps you get rid of any old contact information that is either incorrect or no longer in use. When it comes down to it, an SOI is just a group of people you know personally. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. Then, you need to make sure that you pay special attention to your ideal client.