Its an audio medium. So now its digitally infused, data-infused listening that they can target digitally. Yes. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Radio is a more ruthless industry than podcasts. Ron hires a new co-host. Ill answer it this way. If any of you are buying bus ads, please let me know, because Im dying to know how it works. I think most podcasters are bad at marketing. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. One San Diego legend joins another for the definitive interview with the San Diego Chicken. I feel like I already know how it went. We taped this episode live at Hot Pod Summit. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. I can test exclusive or windowed content there. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Most of them are like, Facebook wont give us the time of day. Thats really cool, but its not mutually exclusive. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Wheres the tension there? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. LOTS of podcasts have ads okay? Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. If there are principles that I try to remember once a week or so, its probably those three. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ron speaks to Senator Kamala Harris and considers running for president. Weve won in that sense in podcasting. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Everything will get better, faster, and easier if you parallel-path projects. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . We tried it. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. You are describing a mature company. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. But I also think it fundamentally tripped up a little as a business model. Its worked for them for 10, 15 years. I have a card here that says NFTs on it. See omnystudio.com/listener for privacy information. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Episodes. Whats the structure below you to make all this work? It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. We need certain things to calm down and other things to end. Ill give you an example of a show. Because if youre launching new stuff, youve built the archive, you built the library. No. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. I can get all three, all the time. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Have you had conversations with Spotify about making stuff exclusive? A bonus episode that somehow escaped the vault. We are an obsessively, widely distributed content company. Yeah. Bob Pittman can buy Stuff Media and say, You know what? Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. i believe, an audio podcast mixed with a live audience, is a not a good mix. I dont see it in podcasting, and maybe thats why Im not super concerned. We tend to think we have to do things sequentially. The marketing team is like, What are you doing?, Yeah. Last year when we were all in this room, we could not stop talking about Spotify. Theyre killing it right now. It kind of never went away, but now were back to this again. Is there any way to actually innovate? How do you tend to the things in the library that arent the celebrity shows? New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers I think its high attentiveness at scale with partners that weve been able to maintain so far. I dont know. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. We're all in a glass case of emotion. Is that part of your business affairs team, just selling the IP out? In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. We will avoid, at almost every turn, simplicity. I know that sounds crazy. Our marketing people are here, youre very good. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Up or down on NFTs? Menu. All I see is this constructiveness across these two segments. I think thats it. The NFL is very similar. The. I think marketers in this moment are actually not turning down in advertising as much as youd expect. Carolina Barlow: Co-Host, Writer, and Producer. Here is your reach extender. We are interested in video. But yes, weve seen that convert. Thats important, because I think they want to do the right thing by the medium. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? The newest mass-reach media just happened, and it is called podcasting. The second thing we do is spend a lot of time focusing on every show that we have on our network. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Ron Burgundy! We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Is radio the upsell on podcasting for you? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. Big Money Players and iHeartPodcasts. I dont have this concern in podcasting. If you can never get enough true crime Congratulations, youve found your people. He only came on here to pitch the app. For sure, we deserve and need it. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Anderson .Paak agrees to do the podcast. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Hollywood is a difficult, complicated industry, its nothing new to say that. Hes fantastic. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Were also co-producing a slate of whole new stuff. Join America's favorite . Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Subscribehere! Then, up and coming Tim Heidecker joins him to preview some of his latest standup. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. A friend told it to me a year or two ago. Hes like, I want to get as much audience as possible. Will Ferrell was like, Please, please stop running so many ads.. Weve talked with Ashley a lot about this. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Well do standard, straight-up, quick-turn, host-read ads. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. That definitely helps, so we jumped in. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Yes, of course we are. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. To many in the industry, that seemed pretty disingenuous. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The problem it was solving, the price point was undeniable, it made perfect sense to me. Over at The Late Late Show, Ferrell's Burgundy once again treated the . No, not really. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. We had three or four people who were our formal official sales team at Stuff Media. They chose a real simple version of it called Really Simple Syndication, RSS feeds. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . This is obvious at this point. Its not a huge focus for us. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. I know you do. These are objective truths. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. via Podcasts. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. No. Theyre all looking for internships. I dont see a reason. ChatGPT will eat us all. Sometimes these restructures are a little bit fake. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Its actually a lot of different things. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. iHeartMedia came along and offered us two or three things specifically. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. A very special episode discussing the difficulties of bullying with a 10 year old girl. Think about that for a second. As that has happened, this thing has come along called audio. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. It has been a player in the audio space across multiple kinds of distribution for a long time. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. It was a packed house and a great time. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The other is the digital audio group. Is that present for you? I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. I will test anything. We ran a third-party research study two years ago with WARC. Its good content. Do you even talk to them, or are you just like, Screw it, take my RSS feed? What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. I talk to a lot of digital media CEOs and digital media types. Podcasting not to your question, but as a side answer has bucked that a lot to date. About. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. On the other side of the business, you own the distribution. I will say one more thing. Its why we widely distribute. Or, the negative reason, theyre covering up bad work. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Oh, its right here. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. Gmails client-side encryption is now available to more businesses, Whoops! Dynamic ad insertion and geo-targeting made lots of stuff possible. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Aren't. Real. I have not mastered this, by the way. Again, streaming was a really obvious example of this for TV streaming companies. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Its not that theyre bad people. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 The only reason we have that number is because of broadcast radio marketing. Movies. You get to pick two. In podcasting, I think he realized, I dont have to pick. Glass-walled conference rooms where they just come up with funnier promo codes? Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. I just get a little bit defensive or protective about the other 3,000 shows. To be clear though, theres a whole lot of fluidity between these segments. Itd be like being able to walk away with your channel. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Thats a meeting I want to go to. All Rights Reserved, By submitting your email, you agree to our. Does that worry you? You launched a lot of new stuff. Its a great point and question. I also think theres a new thrust in influencer marketing. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. He founded it in a Duke University dorm room, and now hes found his way into podcasting. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Is this a thing you want to do? Youve never bought downloads to run game ads? i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. The things youre describing dont always happen, right? It is possible to that extent, but its hard to convert to a new platform. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. Go follow Decoder on TikTok, its great. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. Youre still getting the full ad load. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Everything, I promise you, is simpler than you think. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. So of course I asked Conal about that and lots more. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Usually, yeah. In some part, because of what Apples moves are, but its getting harder. YouTube is a good example of this. I look at the companies that have the targeting capabilities. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! On this distribution I make this. Youre saying we have to innovate and push back in it, but its still just promo codes. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Are you converting off the radio? Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Thanks. Are you doing that? The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. You always do if youre running a startup. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Our job was really simple. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The last thing Id say is more of a human thing. Thats actually a podcast we make together thats actually awesome. That wasnt possible prior. It is a centralized medium when it comes to RSS feeds. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. So he had a similar trajectory, and hes a wonderful guy. Its not like, I spent 95 percent of our time on Will Ferrell. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Promote. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . You start to reverse-engineer all the content you make because that works best on such-and-such platform. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Its called Hot Pod, written by our very own Ariel Shapiro. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Are we mature enough as an industry for every medium-sized network or larger to have one? Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. We have an app of our own. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . Ive listened to you in the past. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Thats interesting. The Ron Burgundy Podcast Season One Trailer. Are they yours if theyre subscribed on YouTube? In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Were a very good partner with creators. It didnt hurt that this explosion hit podcasting. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Its never been any different from day one, and it has made all the difference. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. People trust podcast content more than they trust what they see on social media by like 60 percent more. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! If anything, were making that more of a focus and paying more attention to it in the last two or three months. Do you care? Its that whole waterfall versus agile thing. This is the org chart question now. This is the only room where you can say that and people perk up. Ill go from the more obvious down to the less obvious.