The various Support Departments or Functions are led by best-in-class experts. Teriyaki Madness had some fun with what couldve been a marketing nightmare. demographic- men and women. Offering a Raising Canes recently launched its biggest marketing campaign in its history, starring what the chicken-finger chain says is its biggest asset: Its workers. WebRaising Cane's, headquartered in Baton Rouge, Louisiana, has 40,000 workers, and is planning to expand its footprint in 2022. WebMission, Vision, and Values of Raising Cane's. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. WebIndeed Jobs Laguna HillsFree, fast and easy way find a job of 845. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Raising Canes certainly isnt the first chain to feature its employees in ads. We are not an agent or representative of any employer. WebAccelerates the already fast-growing Raising Canes Brand, Founder and Mascot social channels through distinct content calendar development, timely pop culture and trending Crew comments are not only allowed, they are encouragedto the tune of more than 90,000 in the first eight months. At Canes, Restaurant Marketing is executed through localized Caniac (Grass The Area Leader of Marketing (ALM)will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. Roughly 2- 3% of sales goes towards marketing Cane's advertises on many platforms from social media to radio and television ads. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. At Canes, Restaurant Marketing is executed through localized Caniac As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Please enter a Name and Password so you can update your Job Alerts in the future. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. It supports this spirited and giving The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. Todd Graves and Craig Silvey launched Raising Cane's Chicken Fingers (commonly known as Raising Cane's) on August 26, 1996 in Baton Rouge, Louisiana, as a fast-food restaurant business specializing on chicken fingers. With LETTER OF TRANSMITTAL May 6, 2015 Jennifer Anderson, Vice President of Marketing Raising Canes 6800 Bishop Rd Plano, Texas 75024 Dear Ms. Anderson, Raising Canes vision is to grow Restaurants, serving our Customers, all over the world and be the brand for quality chicken finger meals, a great Crew, cool Culture and active Community involvement. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. Connect with us (https://applycorporate-raisingcanes.icims.com/connect) for general consideration. To find out more, read our privacy policy. Connect With Us! Find the best jobs in the US, apply in 1 click and get a job today! The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), *Ability to Travel 50-70%; within designated area *, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact. Step 2: Map Segments In an exclusive interview with Mashed, Graves revealed Raising Cane's restaurants primarily offer chicken finger meals. You can deactivate or delete job alerts by clicking the button below. Who knew our famous, sweet cream waffles could also be so much fun to wear? Waffle House President and CEO Walt Ehmer said (hopefully for the first time ever) in a statement. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. Members help make our journalism possible. Because dogs are not popular in Kuwait, the eponymous mascot is not used on signage or goods. family oriented. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). ui online unemployment florida You will lead the overall strategy for Marketing Technology at DoorDash and help deploy millions of dollars of spend. WebRaising Cane's Chicken Fingers is hiring a Field Marketing Manager, with an estimated salary of $80,000 - $150,000. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). WebRaising Canes is a brand that values high performance. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Read all about our exciting new platform enhancements. Regional Marketing Director job title. The various Support Departments or Functions are led by best-in-class experts. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Restaurants will always be the center of our business. Recipes online suggest it's made from ingredients including mayonnaise, ketchup, Worcestershire sauce, garlic powder, salt, We have only ONE LOVE - quality chicken finger meals! One Love. campaign features more than 6,000 Canes crew members some from every one of the fast casuals 622 locations. WebTARGET MARKET SEGMENTATIONS. At Canes, Restaurant Marketing is executed through localized Caniac The platform quickly became the go-to spot for information on in-restaurant training, education opportunities, news alerts, and community involvement. Lensa, Inc. - Lensa is a job search engine. Raising Cane's General Managers are sworn to secrecy Shutterstock According to a tweet from Raising Cane's itself, the chain's General Managers at each You can break it down further by toggling to Segments. Communications Manager job title. Just announced! As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! Weve worked on it since the beginning of the year.. The Business Unit Leader will lead & direct the Business Unit Team. WebAt Raising Canes Chicken Fingers, our concept is focused and unique. Want to receive job alerts for similar jobs? * 2020 Andersen brand surveys of U. Molfetta, Molfetta Law, LLC, Jordan Salkin, Shayna G. ) We have only ONE LOVE(r) - quality chicken finger meals! At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Our commitment & dedication to Restaurant support is a competitive advantage! In this safe and creative environment, employees share everything from time-saving and quality-improving work processes to excitement over new restaurant openings and community events. WebRaising Canes is a brand that values high performance. We have only ONE LOVE - quality chicken finger meals! WebRaising Canes is seeking a Communications Manager to be based in its Plano Restaurant Support Office. And on the soles? It was really fun, said Kumaran, who appears in the ads with Raising Canes founder and co-CEO Todd Graves. Type Raising Canes in the search box. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. WebRaising Canes 2016 Marketing Plan By: Tayler Rivera Contents Executive Summary 3 Mission Statement 5 Situational Analysis 6 Target Market 10 Competitive Review 12 The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. The Area Director is focused on near-term, restaurant-level results in the Area which in turn create sustainable, long-term value for the companys Owner, Crewmembers and Shareholders. Learn more about Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. Communication, connection, and care when it counts. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. company was founded by Founder Todd Graves in Baton Rouge, Louisiana. Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage convenience stores, grocery retailing, restaurants and noncommercial foodservice through media, events, data products, advisory services, and trade shows. You have successfully created a new job alert. Number 8860726. B03 #BackyardBliss comes in second at 1.6x. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, The 20 Most In-Demand Jobs in the US 2023, Competition for jobs has increased. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact. In 2015, the business began its worldwide expansion by opening its first location in Kuwait. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Raising Canes workers took cell phone photos to submit to the campaign. We were taken aback by how quickly the platform was adopted and the joy it brought., Todd Roby, Senior Director of Communications. WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizationalskills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area. Raising Canes connected its team of frontline employees with 1LV Crew, a workforce communication platform developed in partnership with Firstup. For information on The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Our commitment & dedication to Restaurant support is a competitive All Rights Reserved. The latest from Restaurant Business, sent straight to your inbox. The various Support Departments or Functions are led by best-in-class experts. They have a track record of precision, they optimize operations, and they seek to hire that way too. The Business Unit Leader will lead & direct the Business Unit Team. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. Raising Canes recently launched its biggest marketing campaign in its history, starring what the chicken-finger chain says is its biggest asset: The three-month One Crew. We use cookies to improve your experience on our site. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). We are not an agent or representative of any employer. Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Sign In In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Restaurants will always be the center of our business. Raising Canes, the wildly popular fast-casual restaurant brand known for its ONE LOVE chicken finger meals, built its vibrant culture on service. You can also receive alerts via instant message. Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! If youre headed to Restaurant Leadership Conference in Phoenix next week, be sure to stick around for the final session. Get todays need-to-know restaurant industry intelligence.